We let the creators imagine. If they don’t want to present their content traditionally, they can consult with UI/UX experts, visual effects artists, even animators or illustrators. We encourage applying as much technology into presenting their products as so they would not get left behind, aside from being stunningly beautiful.
Visual: Lane Crawford Spring/Summer 2013 by SHOWstudio
Above: Adidas Originals Fall/Winter 2016 White Mountaineering
With Facebook moving forward and embedding more motion content, we need to shift with the plates as well. The Loop will be the first house to produce fashion films exclusively on-demand. Editorials are also evolving with dynamic content, with the likes of Complex building full-page spreads in HTML5 for Justin Bieber.
Both creators and the audience can expect the Loop to serve them with beautiful content the way it is supposed to be presented.
Collaborations help the artists explore and apply their skills or products in a new environment. A lot of collaborations have become household names, such as Yeezy by Kanye West (collaboration with Adidas), Uniqlo’s UT Project, Intel’s Creators Project, or even as small as Coca Cola’s designer bottles.